Wednesday, September 19, 2012

Hasselblad Lunar Camera


At Photokina, Hasselblad has announced a pioneering plan to launch ‘Lunar’, a state-of-the-art, Italian-designed ‘ultimate luxury’ mirrorless, interchangeable lens camera early next year.
Journalists watched as the company showcased its ‘Lunar experience’ using latest ‘work-in-progress’ designs and wooden models, purpose-built to demonstrate Hasselblad’s  ‘ideal luxury camera’ vision. The camera will be available in different combinations of precious metals including titanium and carbon fibre – and also leather and wood.




Hasselblad’s advance into new market segments follows a ‘new-dawn’ technology collaboration agreement with Sony. The two iconic organizations will work together in ‘a merger of science and engineering talent’ aimed at achieving new technical and engineering breakthroughs.
Dr. Larry Hansen, Hasselblad CEO and Chairman said:  “It has always been my ambition to enable all fans of the iconic Hasselblad brand to have an opportunity to own one of our cameras.”

Lunar main features include:

APS-C 24.3 Megapixel Sensor
- The most powerful sensor in its category
- Professional DSLR results in a compact camera
- Higher resolution than most DSLRcameras
- Same sensor size used by most DSLR cameras

New 25 AF points focusing
- Fast & precise contrast-detection AF
- User selectable Flexible spot
- Direct manual focus

BIONZ™ Processor
- Real time image processing
- Accurate RAW to JPEG translation
- Perfect match for the 24.3 Mpx sensor
Anti-Dust System
- Static-free sensor coating
- Sensor ultrasonic vibration
- Automatic and manual activation

10 frames per second
- Outstanding shooting speed
- Ideal for action shooting
- Priceless for family shooting

Wide ISO 100 – 16000 range
- Fast response for action shooting
- Great versatility in low light
- Extremely low-noise capturing
- Dual Noise Reduction System

Source: www.hasselbladusa.com

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